Own Your Hustle: The Membership is the hands-on coaching style membership for early stage entrepreneurs ready to make consistent $5k months (and then some!).


You’ve been bitten by the entrepreneurial bug, and now you’re daydreaming about building the online business that’s gonna change your life.


The one that will give you your time back.


Let you leave your 9-5.


Travel the world.


And help people in the process.


But in reality, you’re stuck in the sticky “start” phase.



☑️ You’ve got a million ideas, but you’ve never done this before. How do you even know what steps to take to get this business off the ground?


☑️ You want to launch a brand that makes sense to you and your mission but are unsure how to articulate it. What makes you different than everybody else out there? And what do your clients want to hear?


☑️ You have no idea how to show up online in a way that feels natural AND attracts your perfect people.


☑️ You want to magnetise all of your most aligned clients to you, but you have no idea where to actually begin. Social media? Website? Standing on the corner and handing out flyers?!!


And hold up!


Let’s not even talk about LinkedIn, Podcasting, Facebook Groups, and The Gram.


OMG meltdown mode activated!


*Sits on couch and turns on The Good Place*


You know your mission deserves a bigger stage but the fear is real and it's holding you back and locking you down in the panic room you built for yourself.


Who would even listen?


How will I make consistent money?


Quitting 9-5 has a nice ring to it but it feels so far away right now.


Not for long, my love! We’re flipping the script NOW.


Really, what you want is simple:


A business of your own that can replace your corporate income and let you create a better life for yourself.


You just need a lil help getting there.


Own Your Hustle: The Membership is the hands-on coaching style membership for early stage entrepreneurs who are craving the practical steps, the proven-in-the-streets strategies and the soul-aligned community to take their business to $5K months and beyond.






This experience is: 


SIMPLE: Who says building a business needs to be complicated? Inside Own Your Hustle, we’ve rolled out a step-by-step, easy-to-follow curriculum designed to give you the clarity, the action and the strategy you need to unlock your next level in business. Each training leads to the next one, so you’re always building in the direction of your $5k/month dreams.


SUPPORTIVE: This isn’t a silent membership. It’s an active and engaged community, packed full of your kindred spirits. Men and women who are in your corner every day, providing feedback, celebrating you, and keeping you on track to achieving your goals. This is your crew. Your tribe. Your ride-or-dies. And they can’t wait to meet you.


TRANSFORMATIVE: Our members see such incredible results, they keep sticking around. In fact, we have an 85% retention rate...and the ones who hop out almost always hop back in. We’ve had countless people leave their 9-5, go all in with their business, and finally start making money doing what they love. Yes, Own Your Hustle will change the way you get clients, market your biz, and grow your gig...but it will also shift the way you think. It gets you out of your own head and spurs you into action, so that confidence becomes your new normal.

Lemme break down what happens when you join:


Upon signing up you receive instant access to the pre-work, Discovering Your Personal Brand. When you’re coming out of corporate, your job title becomes your identity. It’s time to let that go. Discovering Your Personal Brand will show you how to smash through any preconceived notions you have about what it takes to be an online entrepreneur. This is where you let your hair down and your boss flag fly. 


Then once you’ve had the chance to settle into the Own Your Hustle community and introduce yourself, the monthly modules kick in two weeks later. If you’re thinking this is random content being released in no particular order (aka the way most business memberships do it), you’re wrong. Inside Own Your Hustle, you’ll be walked through a very strategic flow. Each training builds on the one before it — and steers you forward with clear action steps. They will move the needle without overwhelming you.


  1. Create Your Vision & Slay - This is your roadmap to reaching your dream outcome. You’ll intentionally set your goals and define your big-ticket dreams, like leaving your 9-5 or hitting $5K months in revenue. We’ll light the fire that’ll keep blazing all year long. 

  2. Grow Your Aligned AF Audience - When you’re just starting out, most entrepreneurs are talking to crickets. But you don’t want just ANY audience. You want an aligned audience who will love you and buy from you. This month we explore what your soul-aligned client looks like and how to invite them into your community (without feeling pushy or weird).

  3. Design Your Core Offer - When you are listening and engaging with your aligned audience, creating your core offer becomes your first language. I’ll show you how to package up and price your talents, so you can start making moolah doing what you love. 

  4. Souled Out Selling - You can have the greatest offer in the world, but if you're not promoting and selling yourself, no one will hear about it. In this module, you’ll stop wishing, hoping, praying and dreaming and start learning how to sell with soul.

  5. Social Media Messenger - This is where we check back in with what we’ve already built, so we can refine your niche and pivot as necessary. In this module, we will be doing an audit of your social channels, assessing which posts work, listening to what your audience wants to hear more of, and doubling down on your personal brand pillars.

  6. Grow Your List Like A Boss - Learn how I have grown my email list without the spammy tactics that the online gurus tell you to use. We’ll get you up and running with opt-ins that call in your perfect clients and get them excited to work with you. 

  7. Your Aligned Client's Experience - It’s time to start thinking about your customer’s journey and move from transactional relationships to transformative ones. Month 7 is a good time to assess what a potential client experiences as they become a full paying client..and how to turn a one-time purchase into a lifetime relationship. 

  8. Launch Like Elon Musk - Without much fuss, Elon had a car in space and stunned the world.  Like Elon, your launches need to be streamlined yet brilliant for those looking on. I’ll show you how to think about a launch, how to scale with passive income, and how to sell your courses. (Hint: this is the key to achieving the lifestyle and freedom you desire!)

  9. Private Client Attractor - In the beginning, it’s all about getting clients and learning the lessons. In this module, we’ll sharpen your vision for who you actually want to attract, so you can start working at the intersection of “abundance” and “alignment.” 

  10. PR, Press & Speaking To Fame - Fun fact: Most of my growth has come from press and speaking. When I kickstarted my speaking gigs, I was amazed by the opportunities that came my way. It is an underrated way to generate leads — and in module 10, I’ll teach you how to leverage it. 

  11. The Money Must-Haves -  if you want to hit $5k months, you need to know your numbers. Let's talk about income, expenses and forecasting, so you can confidently leave your 9-5 and know you’ve got enough cash in your pocket to cover it. 

  12. The Next Level Mindset - This is where you’ll accelerate into a full-time entrepreneur and prepare for what comes next. In this module we reflect on the goals we have achieved and cast forward to your next chapter in entrepreneurship. $10K months, anyone?

Own Your Hustle: The Membership is how you: 

  • Stop spending endless hours patching together marketing and business strategies from every blog, podcast and webinar. This is a complete system for starting and scaling your business to $5,000 months, all laid out for you in one place. Plus, it comes with the community and support coaching you can’t find anywhere else.

  • Give up wondering where the starting line is and just go after your dreams already. You’ve waited long enough, and struggled on your own for too long. You don’t want to be in the exact same space 6 months from now. Own Your Hustle will not only light your fire, but fan your flames as you go from early stage entrepreneur to full-time CEO of your own business.

  • Finally start making money with your passions. Your day job doesn’t give you permission to be your full self, but when you run an online business, you can lead with any mission your heart desires.


Don’t believe this is possible for you? Then it won’t be.


Rather, believe this is the very thing you need to go all in with your business.


Ready to start a new life for yourself by the time 2020 is done?


Then welcome to…

I’m beyond excited to launch this to y’all!


Doors are open to for the first time in 5 months and in this time we’ve been achieving big goals on the inside, supporting each other in our missions and armouring up for the year to come.


We’ve had students leave their day jobs, hire their first VAs, get invited to speak at major events, grow their email lists, and earn more money than they ever imagined.


But because good can always be better, I have been doing a bit of tinkering behind the scenes and have remodelled and am presenting you with a new look Own Your Hustle: The Membership.


Inside Own Your Hustle: The Membership you’ll be gaining bucket loads of value including:

  • 12 monthly video trainings - All monthly topics will be released as a pre-recorded self study video training with slides and an accompanying workbook.

  • Live monthly Q&A with Ruby - There will be a monthly live call to answer all of your business + mindset related questions​.

  • Live monthly coaching threads with support coaches - We will be having robust discussion on a range of topics linked back to the modules through coaching thread inside the exclusive FB community with Ruby or a support coach​.

  • Live guest expert interviews - I will be selecting and engaging with experts for key topics to deepen our knowledge.

  • Live hot seat coaching with one lucky member - You will have the opportunity to win a live coaching call with Ruby once a quarter​.

  • Shared Learning and additional bonus resources exclusive only to The Membership.




$97 per month


No lock-in plan, cancel anytime.


$247 for 3 months


Sign up for 3-months and save 15%. After the 3 months you rollover to the $97 per month plan.



$997 per annum


Buy the annual package and receive the first two months for free.

All prices in $USD.



Own Your Hustle: The Membership is the hands-on coaching style membership for early stage entrepreneurs who are ready to resign from their 9-5 and replace their corporate income


This is your path for hitting at least $5K each month in your business.



This program is perfect for...

  • The entrepreneur who is currently working full time ready to make a decision to go all in by the end of 2020.

  • Service based entrepreneurs ready to make their business a priority.

  • The side hustler who’s no longer treating their business as a hobby. It’s time to roll up them sleeves and turn those dreams into action baby!

  • The entrepreneur who has made the decision to start making consistent income months in their business of up to $5,000 per month.

  • The entrepreneur who is ready to build an online product suite including private offers, group coaching programs and memberships.

I've been where you are, my love. So lean in a little closer...


Back in 2015 when I decided to start my side hustle I was constantly gasping for air in my biz.


I would say yes to client who was all wrong (in fact, I would customise my whole damn business just to get them to say yes).


I had no idea how to build a launch plan and was often throwing everything at the internet hoping something would be that big $100k miracle launch moment.


I was drawing inspiration from different gurus who were telling me I could make millions when really I was not ready. My messaging, brand and business was not aligned.


Now, because my offers were inconsistent and all over the place I was also earning with that same pattern.


It was January 2017 when I got real with what I wanted out of my life, mainly because I couldn’t ignore my calling any more. I wanted to gain consistency and longed for security.


I knew investing in myself and my knowledge was going to be a big deal. Making a financial commitment ensured I had skin in the game. You take things more seriously when it's your money.


I didn’t want just any random coaching course though where I would just be another number in a group coaching program…I also wasn’t in the position (yet) to invest in a long time coach.


Buuuuuut… cheapie memberships just wouldn’t be enough for me to show up and stay motivated. I KNEW I wouldn’t be making it a priority…That’s why I made Own Your Hustle: The Membership.


It’s the membership I wish was available when I was just starting out ready to make consistent $5k months. It’s everything you need when you’re at that level: the strategy. The support. The community. The (very loving) ass kicking. 


Today I’ve scaled to $50K months, traveling the world with my hubs and our two incredible children. And it was all made possible by the foundations I’m giving you inside Own Your Hustle: The Membership.

Time to make your choice, love. Here are the answers to the most frequently asked questions, so you can make a decision now.


I’m brand new to this whole business thing. Is it right for me?

Hawt dang yes it is! This membership is made for those who are starting out/ restarting that dream and redirecting their hustle goals for 2020. You’re absolutely in the right place!


I’m not a coach. Is that ok?

I’m known to help coaches become epic coaches, but really this group is for service based entrepreneurs ready to start an online business. So, if you’re fascinated with starting your online business - this is the perfect place for you!


Can you guarantee $5k months?

No, there are too many variables out of my control including your willingness to do the work. If you guarantee that you will do all the work, show up with radical gratefulness and passion for your mission, then I can guarantee you will get closer to $5k months than if you did nothing.


The reality is this program is 100% set up so you reach your level of success. For some of my members they hit that within their first month and for others it happens in month 11. What matters is we’re here to trust the process AND do the damn work. No silent on watchers allowed. Action takers only please!


Is this a 12-month lock-in thing?

The way this program is designed is that you’ll be fully set up in 12 months. If you’re not feeling the high vibes and the driven energy of the group, you’re able to exit any time. No quitting on your dreams though ok?


Is this just for women?

I’m often asked if my offering is just for women. It’s not. I love working with my OYH dudes, the guys, the dedicated Dads, the loving boyfies, hubbies, sons and bros who in this community who uplift us all.



Say hi over on my socials:

Not sure where to start?

Join the OWN YOUR HUSTLE movement. 



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