Apple has a brand, Coca-Cola has a brand and you have a brand - a personal brand.
And just like how those companies market their brand, you too have the opportunity to market and promote your personal brand. Personal Brand Boss is designed to help you do just that.
I'm here to help you not only define your personal brand, but also to show you how to create that promotes and enhances you and your business.
If you've been invisible for too long, want to stand out from the crowd and become known for your area of expertise, then this is your time to shine - and I'll be with you every step of the way.
Take action and join me on this immersive course to become a PERSONAL BRAND BOSS!
What Is A Personal Brand?
"So what is a personal brand?", I hear you say.
You personal brand is a combination of your skills, experience, reputation and all the other attributes and qualities you have that make you, you.
In the beginning, I didn't even know what my personal brand was. Having worked in corporate for many years and without realising it, I had adopted my employer's brand. When I talked about myself, it was through my employer's lens. I'd talk about my employer's mission and their goals (which is fair enough given I work for them).
I rarely purposely promoted my own personal brand. So when I left my employer to start my own business, I struggled initially to work out what my personal brand is. But I knew it was something I needed to get my head around fairly quickly so that potential clients knew what I stood for.
Here is my two-step personal branding plan:
Step 1: Discover Your Personal Brand - Fortunately I discovered an exercise which found the heart of my personal brand. It gives you revealing and honest assessment of yourself and what you really want to be known for.
You see, you have a personal brand whether you like it or not. So you want people to know you for who you really are and what you really stand for, rather than something you're not. This is imperative to attract soul-aligned clients.
Step 2: Promote Your Personal Brand - What I now realise, revealing your true personal brand is like an onion - it has layers (Shrek anyone?). What I mean by this is that you will share more and more insights about yourself as time goes and as you feel comfortable. You will peel back more and more of your personal brand layers.
I'm not saying the goal is to be a complete open book, you're allowed to have some secrets. But you will give more, become more vulnerable and share more teachable moments.
And your aligned clients will appreciate your authenticity and you showing up unapologetically. I know this from experience as by following these two steps, my business has gone from strength to strength.
What People Are Saying...
When does the course start and finish?
The course is designed to be completed over 4 weeks however it is a self-paced course so you can complete it in a time frame set by you.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What format is the course delivered in?
Through video masterclasses, audio training and workbooks.
I don't have a personal brand.
You may think you don't, but you do. This course will help identify it and improve it for you.
Do you guarantee that this course will improve my personal brand and my business?
I would love to guarantee this but I can't. There are too many factors out of my control such as the effort and time you put in. I am however, extremely confident that if you do this course fully that you will understand how to ascend your personal brand and attract amazing opportunities your way.
How much experience do I need?
You could be just starting or a seasoned veteran. All stages will benefit from this course.
How much time do I need to set aside for this course?
For each week I recommend 1 to 3 hours for learning and absorbing and implementing the recommended actions.