The 8-week immersive group coaching experience that gives you all the confidence to:

>> shape your personal brand,

>> share your message,

>> sell to your soul-aligned clients, 

and make an impact all through the power of LinkedIn.





This program is made for the early stage entrepreneur focused on building your service based and online coaching empire.


Contrary to other LinkedIn courses that teach you how to lead generate with generic copy & paste messages and robotic methods to ‘get the sale’, this course is made for soul-led and purpose-built hustle.


Are you ready to brand like a boss and attract alllll the right clients like a magnet? You're in the right place.


Learn to become a sought after influencer on LinkedIn and grow your boss brand, business and aligned community from the ground up.


Turn your network connections into soul-clients...


even if you’re just starting out in your business journey, or even starting from scratch and have no idea how to use this platform - this course is perfect for you!


Welcome to LinkedIn BrandBoss.


The first live call just happened but...





As soon as you sign up you will have access to the replay and the workbook and catch up in no time.


Facilitated by Ruby Lee, as seen on:




In 2019-20 LinkedIn is the place to be to grow your business.


You see other social platforms being overcrowded but with LinkedIn you see there is a huge opportunity, except you're unsure how to take advantage of it.


Perhaps you have even tried posting to LinkedIn but without much "return on investment", so to speak.


The core reasons LinkedIn is not working for you is because:


>> Your personal brand isn't clear


>> You're not really clear on what you're selling


>> You are consuming more than you are creating


It's time for you to stand out, share your message and shape your personal brand on LinkedIn to draw in those aligned opportunities for your hustle.




Did you know:

  • there are over 575 million active users on LinkedIn, but
  • less than 1% of these users create content on a weekly basis?

With over 260 million LinkedIn users logging in each month and 40% of the platform interacting daily (and growing week by week) your opportunity to be seen by your potential clients and onlookers are limitless.


LinkedIn isn’t just for your out of date resume or to stalk your ex partners, colleagues and bosses (ok, maybe a bit of that!).


LinkedIn has had a makeover and it's become the hottest, sexiest and most dynamic platform to raise your personal brand online and create opportunities for yourself.


Remember when IG and FB launched? You could see your friends posts without being hit with ads? Welcome to LinkedIn!


The platform is still developing and growing into a powerful sales tool where your content WILL be seen. Now is the time to make your move and establish yourself on this platform to help all of your clients find you and your mission.





My business exploded for me when I got super clear on my personal brand and what I was selling. I was prepared to be my authentic self and showed up every day for 90 days. In this time, I hit some pretty epic goals in my business.


Here are a couple of core areas you can address now:


>> Nail Your Personal Brand

If you don't know your personal brand then your message comes across as confused and therefore so is your audience.


LinkedIn provides you a limitless opportunity to show who you really are. It's my core belief that personal branding is all about attracting all the soul-aligned clients and repelling all the wrong ones


>> Be Unapologetically You

LinkedIn is transitioning from being a one dimensional employer/candidate platform to a dynamic branding platform.


The more you unleash your message without the need to filter, the more you’ll stand out. I see many people hold back so they don't come across "unprofessional". Real professionalism is being your authentic self


If you’re struggling to find true engagement (and I don't mean the vanity metrics such as views & likes) then ask yourself, "am I sharing the real me and selling like a boss on LinkedIn"?


>> Stay In Your Damn lane

Why are you swerving all over the place looking at what others are doing? There ain’t no room for 'comparisonitis', this is your time to shine. Forget what others are doing and triple down on your own message.


All that energy spent on wading through other peoples sites is toxic and taking away from your purpose work on the daily. Focus on your message, plant your seeds, stay in your damn lane and watch your audience grow!


In LinkedIn BrandBoss, not only do I teach you how to show up, but I dive much deeper into your LinkedIn strategy.



The 8-week immersive group coaching experience that gives you all the confidence to:

>> shape your personal brand,

>> share your message,

>> sell to your soul-aligned clients, 

and make an impact all through the power of LinkedIn.





Introducing LinkedIn BrandBoss, my immersive 8-week group coaching experience on how you can transform yourself and your business on LinkedIn.


Here is your weekly breakdown:


28th August 2019



We’re launching into the core of why you’re here and how to identify your ideal audience on this platform through authentic personal branding. 


The reality is LinkedIn is growing and FAST!


So we begin by recoding your understanding of LinkedIn and all of it’s fun quirks and qualities. We also look at your values, what you stand for and how to own your truth to set you on the path of being a LinkedIn Brand Boss. 


Inside the module: 

>> Discover your brand pillars and personal values.

>> Learn how to share them and attract your audience with your message.

>> Cut through the noise and be seen and heard for what you stand for and what you don’t stand for.


Join the new breed of influencers that are coming up on LinkedIn by harnessing the power of your personal brand. Not sure what your personal brand is - don't worry we'll work on that too.




5th September 2019



I know what you’re thinking, profile advice is overcooked and overdone.


But think of it this way. This is your landing page, the first impression your clients will have of your business. 


Inside the module:

>> A profile refresh. Everything from your title, your summary and your photo counts. We'll use what we've discovered in week one as a basis to strengthen your message to grow your leads via LinkedIn.

>> Profile hacks to convert passerby's into interested clients. 

>> Your posts, activity and articles are clues to what your personal brand represents. Let’s put this under the microscope and see what others in the group think of your brand.


With all of the attention you're going to receive let's get your profile sparkling. I'll guide you through upgrading your profile and show you how easy it can be to navigate the LinkedIn platform.




12th September 2019



We’re certainly not waiting until the end of the 8 weeks to launch your personal brand on LinkedIn. It’s starting right here and right now.


This week we focus on a 7-day kickoff challenge and daily content creation. At this point it’s not about getting super strategic but more about getting you on the bike and pedalling. This is a breakthrough week - we face fears, insecurities and all of the excuses you've been making up for yourself! 


If you're already creating content - this week is all about alignment and helping your audience gain clarity on your message again. 


Inside the module:

>> Your '7 days to launch on LinkedIn' plan.

>> Get yourself use to the platform and start reconnecting and being seen again by your close connections.

>> Step into the limelight and feel into the fears, the fun, the moments of doubt. We’ll all be right here as a community to support one another. 

>> Start sharing your work and getting used to answering the question “what is it your business does exactly?” with confidence and pride. 


You want to move the needle then you will need to show up. Don't worry, it is not as scary as it sounds.




19th September 2019



THIS is where I share all of my content creation strategies with you. From the on-the-go documentation insights right through to how I launch programs, courses and services on LinkedIn with ease and flow.


Here, I’ll show you how you start becoming a money making LinkedIn content creator.


Inside the module:

>> Crafting your message around your offer and creating a path to excitement for your prospective clients to follow.

>> Helping you create content native for LinkedIn (because it IS so different to the other platforms!).

>> Developing your customer journey from the moment they meet you online. I’ll talk about how I’ve drawn in aligned fans who buy all of my programs (honestly my customer lifetime value is incredible because of this).

>> Creating leads, converting to sales without the ick of dodgy sales techniques and the like. Ain’t nobody has tolerance or room for that! I’ll show you how to do it the BrandBoss way which led me to bringing in $100k in the first 100 days of showing up on LinkedIn. 


Trading attention on LinkedIn can lead to profitable returns with the right content strategy. This week is about how to become better at selling your message with ease without the icky sales techniques.




26th September 2019



By now you’ll be experiencing some peaks in your engagement and traffic. It’s exciting but really it’s NOT ABOUT THE NUMBERS!


I will be saying this a lot in our time together - the metrics mean peanuts if your clients are not aligned. I’ve seen too many LinkedIn content creators build businesses that feel so out of alignment that they end up in burnout or hating their hustles.


Inside the module:

>> How to start standing up for what you believe in and avoid building a client base that doesn't get you. 

>> The more you’re sending out a message for what you don’t stand for, the more you’ll create clarity and alignment for your business.

>> Treating your tribe like kings and queens - this is why I’ve consistently not only gained clients but I retain them. The Own Your Hustle tribe are my people, my support and my clients. I want to show you how I’ve continued to strengthen my message and why my most aligned clients follow me allllll day, everyday. 


Once you have some attention let's scale that so more people will organically find your message. Your message is meant for a bigger stage and you can't do this alone. Let's talk about your cheer squad and fan base to help boost your visibility. 




3rd October 2019



Have you heard that you need one platform to boost another? Well, from personal experience it’s never felt truer. Dominating on LinkedIn without other platforms can happen but the growth will be slower. So let’s look at some of your other social platforms such as IG, Podcasting and FB to help leverage and cross pollinate into LinkedIn land. 


Inside the module: 

>> Let’s look into how your other social platforms can seamlessly flow into the awesome work you’re doing on LinkedIn. 

>> Discover how to repurpose your content and custom design it for your LinkedIn audience.

>> LinkedIn content will be different to other platforms so let’s look at how engagement here translates to helping your audience know you better and see a different side to your work. 

>> Using booster platforms to growth hack and gain ENGAGED followers without the use of engagement pods and fake likes. This is the real deal. Yes, organic is slower but deeper and richer. I’ll share my experiences here and let you in on my little black book of my social media strategy tips! 


LinkedIn can actually complement your other platforms if you do it right. This is a great way to launch your business organically ie without paid advertisement. This week we look at repurposing to sell and grow using your personal platform and your company page on LinkedIn.




10th October 2019



My private clients sign themselves up with ease. They pay me $1,000’s with no questions asked, without consultation calls and without the need to convert the sale. They do this because my content speaks to them. Let me show you how you can do the same. 


Inside the module:

>> How your personal brand is also a magnet. 

>> Gain market share on LinkedIn for your niche within 6 months like I did. Within this time I was crowned “Side Hustle Queen” or “LinkedIn’s #1 energy source” or “LinkedIn Content Queen” from my followers all around the world. I’ll show you how to carve out your stake as a recognised expert, coach and sought after mentor with these key tips. 


Launching off all the work you have done in the past 6 weeks, I'll reveal my key tips to become an authority in your chosen field and be recognised as a sought after coach and mentor.




17th October 2019



Here we’ll be summing up our epic 8 weeks together. I’ll be inviting some members to join me on my podcast to talk about your LinkedIn BrandBoss journey and the discoveries you’ve made along the way about your own personal brand, your business growth and your success.


Inside the module:

>> This is not the end but just the beginning - I will elaborate where to from here.

>> I’ll be releasing a very special announcement at the end of this course that will help your business grow, your brand be seen around the world and how I can help you in your early entrepreneurship journey. 


This is not the end, just the beginning so I'll talk about how you maintain the awesome momentum you have gained by now. This last week is a hot seat deep dive and Q&A into your personal profile. We'll allocate time for everybody in the final session together and celebrate all our wins, and all that's to come!


Let’s celebrate you becoming a LinkedIn BrandBoss!





I hate goodbyes. So let's not end it there! Get this, I'll be releasing another 11 training modules, over 11 hours of additional LinkedIn content for you to dive into:


  • Bonus Training 1 - How to be unapologetically you on LinkedIn
  • Bonus Training 2 - Content Jam on LinkedIn
  • Bonus Training 3 - The new school way to personal brand on LinkedIn
  • Bonus Training 4 - LinkedIn vs Other social platforms
  • Bonus Training 5 - Using LinkedIn to become a speaker, influencer, ambassador
  • Bonus Training 6 - Monetising on LinkedIn without feeling awkward
  • Bonus Training 7 - Becoming a LinkedIn BrandBoss
  • Bonus Training 8 - Become an in-demand speaker
  • Bonus Training 9 - How to be an influencer and work with brands
  • Bonus Training 10 - LinkedIn consistency in the face of the CBFs
  • Bonus Training 11 - LinkedIn growth hacks






  • early stage entrepreneur, side hustler, content creator, online coach, and service based business owner excited to step up on LinkedIn.
  • You are seeking clarity on your personal brand and how to use it’s full power & potential on LinkedIn.
  • You’re ready to monetise and make some serious strides in your earnings and growing an online business.
  • You’re unclear how to navigate through a professional platform like LinkedIn as you know it's different to Instagram or Facebook.
  • You suffer from "don't know what to post" syndrome and you’re seeking a LinkedIn community to lean on.
  • You’re a new entrepreneur curious and ready to fast-track your learning about how personal branding works on this platform.
  • You’re afraid to start selling to your LinkedIn audience even though you know your tribe is ready to hear your offer.


If you’ve mentally ticked any one of the above statements, then I would love to have you in LinkedIn BrandBoss!




  • show up unapologetically,
  • craft a strong personal brand online,
  • start attracting sales with ease, and
  • ready to take LinkedIn by storm, then


LinkedIn is THE greenfield opportunity you cannot miss out on. The time is now!



  • you're expecting a quick fix,
  • want instant results and sales,
  • don't like supporting others and lifting them up, and
  • not prepared to put in the work, try new things and show up online.



Upon completion, LinkedIn BrandBoss will show you how to attract thousands to click through to your landing pages with the relevancy of your message. You will know how to share your offers, sell your courses and be a magnet to your aligned clients.


The strategies within LinkedIn BrandBoss is how I generated $100k in my first 100 days and launched courses consistently that are a "hell yes" for my most perfect clients. 


This is truly the LinkedIn program that will keep on giving, help you lock down new clients and confidently show up.


This is THE personal brand program that will help you sell and monetise on LinkedIn.


You know you have to be on LinkedIn to grow your business... you’ve been watching from the side lines and maybe dabbled in some content here and there... time to go all-in, don't miss the boat on this group coaching experience.


Aligned opportunities are just waiting to find you!


I am looking forward to welcoming you to this incredible new program made just for the LinkedIn BrandBoss!



Classic Option


>> 8x Weekly video trainings.

>> 4x Live group video calls with me as your expert LinkedIn Coach. (Full replays available should you miss a session.)

>> Direct access to me via the exclusive LinkedIn BrandBoss facebook group where you can ask me anything over the 8 weeks.

>> Workbooks and downloadable resources to ensure you implement the learnings into your business.

>> Ongoing interaction in the exclusive LinkedIn BrandBoss facebook group, an amazing community to lean on for support

>> Access to the LinkedIn BrandBoss hub where all the content will be housed for you with lifetime access.

Red Carpet Option


EVERYTHING in the Classic Option, plus:


>> 24/7 access to me via voice messaging. Send me a question or voice message and I'll get back to you in priority time. It's like having your business coach on speed dial. Clients absolutely LOVE this feature!

>> One 60-minute private coaching video call with me to deep dive into your LinkedIn strategy.

>> Annual access to Own Your Hustle VIP - my exclusive monthly membership for early stage entrepreneurs.






Week 1 looks a little like this...



... and here is a sample of the workbook we are working through in the first week... 


This is just the tip of the iceberg in terms of content and value!




And I’m so excited to be sharing all of my knowledge, excitement and love of the LinkedIn platform with you in this program. 


I’ve collated and created an 8-week course on everything I can teach you since growing an aligned and engaged community of 28,000+ followers. 


Initially I was sceptical about how LinkedIn could help me grow my side hustle, but in March 2018 I decided to give the platform a red hot crack for 90 days.


Everyday, I showed up on LinkedIn and the results exceeded my expectations. Thanks to LinkedIn I attracted some absolutely out of this world opportunities and successes including:


>> creating a business from the ground up,

>> making a multiple six-figure business in my first 12 months,

>> selling out group courses and 1:1 coaching programs,

>> locking in 5-figure brand deals,

>> being invited to speak on live TV,

>> being featured in news publications,

>> invited to speak on over 40 stages all around the world,

>> working with brands as an influencer,

>> running workshops for employers,


AND SO MUCH MORE. I'll also add all of these opportunities came to me organically. 


I have bundled ALL of my experience, knowledge and expertise into LinkedIn BrandBoss.


Over this time you’ll be implementing, learning, testing, having fun and creating a brand that you’re excited to stand by.


You’ll be well and truly mastering the flow of LinkedIn content creation and monetising in a new exciting way, just like I did.


THIS IS THE FIRST LINKEDIN PROGRAM out there that also feels like a tribe. 


It’s not just a course it’s a newfound community of early entrepreneurs and first movers on LinkedIn making it HUGE. 


I’ve spent the past 18 months growing my LinkedIn community, uploaded over 500+ pieces of value add content and created a multiple six-figure business in it’s first year from personal branding on LinkedIn. My income is highly diversified thanks to the range of opportunities that have come may way thanks to LinkedIn.


I want to take you behind my business and show you how I did just this in LinkedIn BrandBoss. Are you in?



Will I have access to the course as soon as I purchase the program?

Depends when you sign up. The first module will drop on or just after the 20th August, depending on your time zone. However, the pre-work will become available a week prior to this. This entails 5 exercises to warm you up for the first module.

All the content will be delivered weekly over the 8 weeks. Within this time you’ll receive the weekly trainings, group support through the private facebook group plus the ability to ask me questions within this group. PLUS, you will have even more exclusive access to me when you upgrade to the Red Carpet option.


From the 6th October 2019 the course will be fully delivered and you will have complete access to all the modules, replays and resources for life. You can decide to do it all over again if you want (and some people have!).

What if I can’t keep up week by week or if I’m away for a part of the course content?

It’s all good. We’ll be running some of the classes live but that doesn’t mean you have to attend it live. With timezone differences and busy schedules I’ve got you covered. You’ll have lifetime access to course and the LinkedIn BrandBoss hub where all the content is kept. This means you’re able to watch the replays when it’s most convenient!


The only part that concludes is the Red Carpet Upgrade Option of unlimited voice messaging. This closes on the 12th of October 2019.


Will you be hands-on as a coach during this time or is it all at arms length?

I’m an all-in kinda gal. This means you’ll be able to tag me in the private facebook group, you’ll also be able to ask me questions in the live trainings and of course if you’ve upgraded to Red Carpet you’ll have voice message access to me over the 8 weeks plus a private coaching session.


I can't help but get involved!


When will you run this course again?

I may run this program again before the end of 2019, but with a potential Netflix series in the pipeline I haven't scheduled that far in advance. So this could be your last chance to participate or it might not. Sorry I can't be more definitive at this stage.


Do I need to have started a side hustle or business to benefit from this course? What if I just want to use LinkedIn to find a job?

This program is designed for business owners or future business owners. This means all the content is focused on growing your personal brand in order to attract clients to your paid service or product.


If you’re on the job hunt this isn’t the best fit program for you. If you’re just starting out in your side hustle then this is perfect as you can learn the ropes and apply the program right away.


My employer doesn't know I have a side hustle, can I still do this course?

You will not experience the full power of the program if you are half hiding from your boss. I encourage you to have an open and transparent discussion with your boss before the program (if required) so you’re not feeling left behind when others in the group are fully showing up for their personal brands, proud and powerful! I believe in you and back you my love x.


Does it matter what sort of side hustle I have?

My experience is with services based businesses rather than physical goods. Not to say that the principles I teach cannot apply - you decide from here if I'm the right coach for you :)

How much training and implementation is there week by week?

There will be a 45 to 60-min training each week. From there it’s up to you how much time you want to spend implementing. The homework is completely self paced so you can jump into it whenever you choose however I do encourage you to complete it weekly so you keep up and get the most from the live group energy.


Can you guarantee my results?

I pledge to fully show up as your LinkedIn coach over the duration of this course however results will vary with each individual and how much time and investment in energy and focus you choose to put in - therefore there is no guarantee.


If you’re here to show up and boldly commit to being a LinkedIn BrandBoss your brand will see results and you’ll start to plant all the seeds required to build a thriving name for yourself on this platform. With this energy comes massive results.

What if I’d like private coaching?

I’d recommend you upgrade to the Red Carpet option as you’ll get voice support over the duration of the course and also a bonus 60-minute coaching call which you can use anytime during the course.



If you have more questions, please reach out to my team via


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Not sure where to start?

Check out the free OWN YOUR HUSTLE membership.


There's stacks of juicy content to help your side hustle flourish. 



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